Personal Project (2015)
Created by: Karaoglou Vanessa, Jahsan Marianna
Participating in the Greek Young Lions competition we had 24 hours to submit a logotype design.
Colour Youth is a Greek independent non-profit organization with the main goal to combat social exclusion of the LGBTQ (Lesbian / Gay / Bi / Trans / Queer) community, and advocate for social and individual rights.
The visual identity created aims to promote the concept of equality and union. Thus, we selected the shape of the circle. A shape where all of its points create an infinite loop in order to emphasize metaphorically the absolute harmony and equality of all the members of the community.
In the center of the logo we created a pentagonal shape that symbolizes the five-sided character of the community.
Each group of the LGBTQ community is represented with a triangle, but unlike the equilateral triangles, which symbolize the male and female, our triangles are rotated in every possible direction.
As for the colour palette, youthful and vibrant colors (rainbow colours) were used in order to express the target group’s age and nature.