html5 mobile terminal
2015.10
参展杭州文博会西湖衍生品设计展
西湖衍生品设计三等奖

指导老师:毕学锋
团队: 郭奧申  郭軍正  张雨

是一个依托西湖资源的品牌规划,它是为促进西湖旅游景区而设计的一款旅游纪念行为系统,将游览互动行为与媒体相结合的概念设计,将西湖的十大景点、历史人文等信息,结合流行的交互手段展现给城市到访者,同时也通过这一主题开发一系列的西湖衍生产品。

这是一款O2O的多终端交互产品,线上为旅行行为系统html5,访客可从中获得有趣的西湖导览和攻略,通过十景集章的方式来了解杭州的历史文化,同时可以在每个结点打卡拍照,并解锁相应的趣味印章,制作线上明信片并分享旅行趣事到社交网络;线下分为旅行趣味地图,西湖趣味印章以及延展的旅行周边产品,例如护照包、手提袋等,人们在购买时,可以通过趣味印章制作专属于自己的旅行纪念。


Design Direction: Bi Xuefeng
Designer: Guo Aoshen, Guo Junzheng, Zhang Yu

Explore As a brand planning based on the recourse of West Lake, it is a system of memorable action in the trip and is intended to promote the development of the tourist spot, and is a conceptual design combined with sightseeing interaction and media to present ten scenic spots and history-related information of the Lake to visitors in the city by popular interactive means. Meanwhile, a series of derivatives of West Lake are developed by this theme.

This is a multi-terminal O2O of interactive products, online travel behavior for the system html5, visitors can derive interesting tour of the West Lake and the Raiders, by way of collection Ten chapter to understand the history and culture of Hangzhou, while each junction punch photographed and the corresponding unlock fun stamps, postcards and make online social networks to share interesting travel; travel the line into fun map, Lake fun seal and extended travel peripheral products, such as passport bags, handbags, etc., people buy, you can post your own travel commemorative stamp-making by fun.

黑白两版西湖景区地图作为整个趣味旅行系统的主题
 
Two black and white version of the West Lake map as the theme of the entire interest Travel System
访客可以通过扫描二维码或推送方式获得“游杭州 荡西湖”的html5页面,由于旅行的性质,不同于专门下载一个app,html5页面更轻便,不会给用户造成困扰和后续不必要的麻烦,轻松愉快的享受在杭州的趣味旅行
 
Visitors can scan two-dimensional code or a way to get to push "swing tour Hangzhou West Lake" in html5 page, due to the nature of travel, unlike the download a special app, html5 pages lighter, does not cause distress and subsequent unnecessary trouble to the user , relaxed and happy to enjoy the fun of travel in Hangzhou
根据西湖十景设计的趣味印章,线上为动态呈现,线下为实物印章
 
According to West Lake Fun seal design, dynamic online presentation, the line seal in kind
 
线下周边产品以旅行携物为主题,均由环保防水材料制成,如护照包、本子、雨伞、旅行套装等等
 
Peripheral products to travel the line was carrying the theme of environmental protection by waterproof material, such as a passport bag, book, umbrella, travel packages, etc.
 
 
 
 
游杭州 荡西湖
5535
76115
148
Published:

游杭州 荡西湖

西湖文化推广
5535
76115
148
Published: