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    About

    concept of promotion and use of the "doggy bag" for restaurateurs and consumers in France where they don't use doggy bags.
    Published:
GOURMET BAG concept
for reducing food waste in restaurants
 
[ reste: leftover and malin: smart/ malignant - eat it tomorrow ]
 
My project was to design the whole concept of promotion and use of the "doggy bag" that would be convenient for restaurateurs and consumers in France.
 
THE FRENCH DON'T USE DOGGY BAGS! 
 
In my own research, I found that the French are not accustomed to use the take away the leftovers. 1,5 Mt. of food waste restaurants / annually. 80% of french people never ask for the "doggy bag" because nobody does that. 

The objective here is to contribute to limitation of food waste in traditional restaurants through democratization and promotion of the "doggy bag" to customers and restaurateurs. Of course, the ideal situation is that there are no leftovers. But if the meal is not complete, it would be a shame to waste it.
 
From 2016, the restaurateurs have an obligation to sort and recycle the waste.
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I propose a system of icons that are distributed in space and attract customers' attention. At the same time they undertake the restaurant and its staff to offer the doggy bags. All icons make one whole - the logo of this mouvement. 
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here is the whole video presentation // enjoy
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// hope you like the music
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