AN EYE FOR AN EYE CAN LIGHT UP THE WORLD 

ICare Eye Hospital, Noida, provides comprehensive diagnosis and treatment for a wide range of eye related problems. Even though they treat over 200 walk-in patients every day and their Community Outreach Programme screens and treats approximately 150,000 people for eye diseases every year, the Hospital was not known beyond medical circles. ICare wanted to catch the eye of potential eye donors, and inform them about the Eye Donation drives conducted by them. We created posters that used Indian folk art to tell the simple truth about eye donation - ‘ One eye can make two people see’. By placing these posters in high footfall areas, we increased the traffic towards the ICare website, and spreed the word about ICare Eye Hospital’s eye donation drive.    

1 campaign Silver in Goafest 2015

2 Bronze in Goafest 2015

12 shortlist in Goafest 2015

- Published in Luerzer’s Archive Vol-03, 2015