About the Client
For the past few years Manheim Digital Marketplace has been introducing this promotion at the beginning of every December it is an opportunity to give special thanks to dealers.
Skills Showcased
- Content Strategy
- Web Design
- Collaboration
- Project Management
- Branding
- Web Design
- Collaboration
- Project Management
- Branding
Challenge
The online marketplace is a revolution in today’s car buying at auctions and presents a strong advantage for Manheim Digital Martketplace over its competitors. Our challenge was to raise awareness of the ‘12 Days of Giving’ leveraging the national promo ‘Dashing through the Lanes promo’ and educate users on the features of the giveaway each day and featured sellers.
Solution
In order to re-introduce users to 12 Days of Giving, we needed to create an online destination. Working closely with Airtight, MDM, and the featured sellers for this promo, we created a hub space or microsite which enabled visitors to:
- Enter to win for special gifts
- Find the right inventory that corresponds with their preferred
featured seller
- Access the main inventory
- Enter to win for special gifts
- Find the right inventory that corresponds with their preferred
featured seller
- Access the main inventory
