The 8-bit Video Game
In 2011, AXE was launching their newest scent, "Excite." They had already seeded the video of angels falling to earth as a result of guys using the new fragrance. Our job was to make that concept come to life online.
Our solution involved tapping into guy's interest in retro-style video games, by creating our own 8-bit game that could be played anywhere: in a banner, on Facebook, microsites, etc.
To bring the idea to life, we worked with Doctor Octoroc—creator of 8-bit Dr. Horrible's Sing-along Game and the Mad Men 8-bit YouTube Game. Together, we concepted the gameplay, while he created approximately 250 animation sprites, 4 feature storyline panels, and an original score.
The result was a game that was not only fun to play, but true to the medium. AXE fans responded with interaction rates that were double Internet standards. As a reward for their interaction, players were able to unlock up to three different AXE Excite wallpapers featuring the angels from the video campaign.
Creative Director: John Antoniello
Copywriter/ACD: Jennifer Shreve
Art Director: Ben Thoma
8-bit Artwork: Doctor Octoroc
8-bit Soundtrack: Doctor Octoroc
Production: ClickFire Media
Game Play Screens
Animation Sprites Samples
Original 8-bit Soundtrack