Our brief was simple: ignite desire for the classic Oreo biscuit under the Play with Oreo comms platform. So, after understanding the need our target had for entertainment and games, we designed a series of games which were challenges that people had to do in order to qualify for a prize draw. We focused on making the website playful and appealing, using parallax effect, bright colours and enticing copy. In the end, thousands of people subscribed, surpassing our KPIs by 20%.
