In today’s world of concrete jungles, Floating Gardens is an innovative urban greening solutions provider. They aim to restore Bahrain to the beautiful state of green paradise it used to be through: vertical and roof garden systems, permaculture design, raising environmental awareness and focusing on community work.
Logo Inspiration
Greenery. Gardens. Rigid cityscapes. Floating.
Brandmark
The Brandmark consists of two elements: the logo and the wordmark. Both elements are essential to create this recognizable signature that is used across the company's communication.
Colours & Tints
Graphic Device - Route 1: Gradients
Gradients, very simply put are colours changing and progressing into other colours. While Floating Gardens is a force driving change in Bahrain's environmental scene on many levels.
So, what better way to represent the brand than gradients?
Graphic Device - Route 2: Leaves Pattern
This pattern is inspired by Tropical Almond trees (Terminalia catappa). These trees are locally known as Loz trees. They are very common in Bahrain and can be found in many households. These leaves were selected because of their significance in Bahraini culture.
The pattern has two variations: coloured on white backgrounds, and white on primary colour backgrounds.
Supporting Graphics
The supporting graphics include borders, boxes and framing elements. These elements were selected to compliment the brand and keep its integrity. They allow for creativity in designing layouts and print materials while maintaining the brand essence.
Lines: Clean and simple. They can be solid or dotted, in any weight and in any of the brand colours.
The Rounded Box
It is inspired by the round corners of the Brandmark and it can be used to highlight text, titles and images. It should always be aligned with one edge of the application and can be used in any of the brand colours (primary and secondary). If used as a background, the text or Brandmark placed on it should always be in white colour.
It is inspired by the round corners of the Brandmark and it can be used to highlight text, titles and images. It should always be aligned with one edge of the application and can be used in any of the brand colours (primary and secondary). If used as a background, the text or Brandmark placed on it should always be in white colour.
Typography
The Floating Gardens typefaces are Alegreya and Alegreya Sans. Being clean, organic, and distinctive, they strengthen and represent the essence of the brand. Both typefaces are available in a variety of weights for flexibility and effective use.
Brochure Samples
Thank you
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