The owner, a West Coast transplant, moved from California to New York, and went into withdrawal pains craving the pintos and poblanos he left behind. He bought a pushcart, wheeled it downtown Brooklyn and started selling Burritos. The pushcart was wildly successful and spawned a small storefront named La Taqueria. After outgrowing the space, the next move was to bigger digs in Park Slope, Brooklyn.
After a much needed trip out West sampling hundreds of burritos in the name of research, we created Rachel's, a nod in name to his mother. The space melds the laid back vibe of hip Taqueria’s dotting the beaches of Southern California with a touch of old world Mexican architecture.
This IS your mother's Mexican joint.
+ Logo Design
+ Brand Identity
+ Architectural Prototype
+ Collateral Material
http://www.jbanyc.com/rachel-s-taqueria
