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    After the new branding design was completed, Catalyst approached me to build out their promotional materials to introduce the new look to its pas… Read More
    After the new branding design was completed, Catalyst approached me to build out their promotional materials to introduce the new look to its past attendees through a mailer campaign, and also to help set the new brand assets in motion for the first time in order for their internal designer to have a pattern on which to build. The promotional campaign featured a specialized box which highlighted aspects of the new brand – especially the forward arrow of the Catalyst "C"-shape/hexagon, as well as communicating theme-related ideas surrounding "change" – a letter from the Executive Director about the move, items which reiterated that "change takes work" and sometimes we are in "need of change," and a brochure set that literally changes messaging as it unfolds. Read Less
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Catalyst 2014: “Change”
 
Promotions / Print Design / Packaging
 
About the Theme, “Change”: In 2014, Catalyst Conference approached Matchstic to lead a re-branding effort to refresh not only their image but also to redefine and sharpen their vision. Matchstic's strategists and designers led a successful effort in updated the brand imagery and style, helping identify the attributes of a Catalyst leader for future events to focus on building. For the first event following this re-brand, what attribute better to kick things off with than knowing how to accept and/or deal with change. Catalyst found renewed sense of purpose in knowing that it leads a community of change makers.
 
About the Design: After the new branding design was completed, Catalyst approached me to build out their promotional materials to introduce the new look to its past attendees through a mailer campaign, and also to help set the new brand assets in motion for the first time in order for their internal designer to have a pattern on which to build. The promotional campaign featured a specialized box which highlighted aspects of the new brand – especially the forward arrow of the Catalyst "C"-shape/hexagon, as well as communicating theme-related ideas surrounding "change" – a letter from the Executive Director about the move, items which reiterated that "change takes work" and sometimes we are in "need of change," and a brochure set that literally changes messaging as it unfolds.
 
 
Client: Catalyst Conference
Executive Director: Tyler Reagin
Marketing Directors: Sally Sumrall, Lindsay van Zyl, Brooke Wright
Branding Design, Creative Direction: Matchstic
Copywriters: Jason Haynes, Matchstic
Designers: Russell Shaw, Garrison Smith
Production Partners: Peachtree Packaging, Data Supplies Inc., Uline (Special Thanks: Jon Muyres, Ed Davis, Doug Gattis)
 
Box
 
Custom-made corrugate box, designed in the shape of the new logo, with a graphic wrap. A specialized tray insert holds the pieces in place.
 
The inside of the box's lid features the new forward arrow bracket of the logo as a repeat pattern.
Promotional Collateral
 
A welcome letter was variable printed on sheets of linen blend paper to address each "leader" the kit was mailed to by name.
 
Underneath the letter, a cotton drawstring bag with imprinted with "Change takes work" houses custom wrist- and head-bands. Also, a cassette tape sits in the tray; the tape features a special message from the Catalyst team.
 
Underneath these objects, a stack of custom brochures detail more information about the event and theme.
Brochure
 
The brochure features a special dieline that further highlights the new branding "forward arrow" shape to indicate unfolding change and progress. The brochure is an enclosed piece that begins by unfolding a triangle-cut from a cut in the front. As each panel unfolds, the word "change" that begins the unfold process sits next to different words and phrases to complete a different statement for each panel.
Above: Back of brochure, when closed.
Below: Under side of closed box.