Advertising accounts for a huge portion of Google's revenue. For something that important, the 20+ ads marketing products they offer should be easy to discover and easy to sign up for. This wasn't the case.
I worked as part of a team of creatives to restructure the Google ads ecosystem and create new visual standards incorporating Material Design principles. All the content was re-written with a clear and friendly tone, bringing in that signature Google brand voice. We refreshed the visual design and incorporated delightful transitions and animations that helped clearly communicate how the products work.