72D is a functional training center and also the first licensed crossfit box in Krakow. It distinguishes itself with a holistic approach to training, which is considered to be a part of a balanced and healthy lifestyle. Our task was to create a distinctive brand identity – including name, strategy and visual language: from printed materials, through website, signage and advertising.
We’ve worked with a team of architects to zone out the usability of facility’s space, as well as to design every conceivable interaction with its features. We were also responsible for the brand’s launch and communicating it with its potential customers.