Roaming card – creating a global market
TravelSim has about 3 million customers worldwide. However, before they
called us we didn't even know that this kind of service exists. The simple idea
of saving up to 85% on international calls using their SIM card was just too
good to be true.
So that was our task at Brand Manual - make this brilliant service more accessible -
and more believable. Besides a clear visual identity that also meant cleaning up
the language of the service, focusing only on the core benefit.
Travel. Talk. Save.
Strategy & copy by Margus, art direction by Dan, applications by Markko, Slava and Joonas