Roaming card – creating a global market
TravelSim has about 3 million customers worldwide. However, before they 
called us we didn't even know that this kind of service exists. The simple idea 
of saving up to 85% on international calls using their SIM card was just too 
good to be true.

So that was our task at Brand Manual - make this brilliant service more 
accessible - 
and more believable. Besides a clear visual identity that also meant cleaning up 
the language of the service, focusing only on the core benefit. 

Travel. Talk. Save.

Strategy & copy by Margus, art direction by Dan, applications by Markko, Slava and Joonas
Simple. 
Now apply consistently.