The task was to create and launch an interactive online game to motivate Alfa Banks’s clients who actively use the bank’s different services.
The main goal was to present what the bank has to offer to clients through engaging them to join a sort of Olympics game.
The Alfa Olympics consisted of 6 different disciplines. To reach the finish clients had to use the bank services like they used to. All participants had the opportunity to share their achievements via social media using the official hashtag #альфаигра.
For the 70 finalists Alfa Bank had prepared great prizes like iPhone 6S and 50 AlfaPay watches. Total value of the prizes was around 1.5 million rubles.
More than 5000 people from all over Russia have participated in this game.