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    Chicago Canine Rescue (CCR) is a Chicago-based second chance animal rescue operation that specializes in animals that other shelters tend to euth… Read More
    Chicago Canine Rescue (CCR) is a Chicago-based second chance animal rescue operation that specializes in animals that other shelters tend to euthanize due to their “unadoptability.” At the time, CCR was raising funds for a larger space and attempting to break into a new donor/adopter demographics. Through interviews and discussions with CCR’s key stakeholders it was decided that they needed a brand refresh to help them fit within their target audiences' sensibilities, and a handout that could be put in a purse or pocket to reenforce the message again when they weren’t present. Read Less
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Chicago Canine Rescue (CCR) is a Chicago-based second chance animal rescue operation that specializes in animals that other shelters tend to euthanize due to their “unadoptability.” At the time, CCR was raising funds for a larger space and attempting to break into a new donor/adopter demographics. Through interviews and discussions with CCR’s key stakeholders it was decided that they needed a brand refresh to help them fit within their target audiences' sensibilities, and a handout that could be put in a purse or pocket to reenforce the message again when they weren’t present.