The Shock Ts, a musical-comedy troupe, asked me to help them re-brand themselves. Branding, to me, should always have a built-in variability. Using the growing database of the Noun Project, we created an ever-changing mark for the Shock T's, using common hazard signs.
From a marketing stand point, this becomes another portal for engagement with their audience. Four years down the line, we can continue releasing new sets of icons and band merchandize can be sold featuring fan favorites.
From a marketing stand point, this becomes another portal for engagement with their audience. Four years down the line, we can continue releasing new sets of icons and band merchandize can be sold featuring fan favorites.
