Indonesian Film Festival (IFF) was established organically through annual Indonesian movie screening activities. With thematic visuals changing every year’s celebration, IFF visual identity remains inconsistent. The project mandate is mainly to pinpoint the design of IFF visual identity in tandem with the event identity of IFF's 11th annual screening in 2016.
The main idea of our rebranding proposal lies in the following statement of: 'I am Indonesia, I am Bhinneka Tunggal Ika'. The key visuals for the upcoming annual event explore the wonders of Indonesia under the idea 'I am Bhinneka Tunggal Ika'. This idea encourages Australians to discover Indonesia more as IFF purveys it, piece by piece, year by year.
The more diversities it displays, the more diversities united by Indonesia are uncovered, creating a unique identity form.
IFF is a piece of Indonesia in Australia that spreads the story and perspective deeper than Australians can glimpse solely through movies. More than culture, it explores the social dynamic within—true colors of Bhinneka Tunggal Ika, painted on the canvas of numerous diversities. Sometimes, the gems hidden behind certain brushes and perspectives are still unknown even to native Indonesians.
It is inspired by the subtle elements of Indonesia's cultural visuals, which are then reworked into a generative module that can easily be shaped into any kind of visuals, including the ever-diverse Indonesian ornaments and patterns. This system invites surprise and flexibility across all media, while always unified through visual language. The aim is simple: to enable a diverse long run application with open-ended possibilities.
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