1-Project Objective
I wanted to create a fun vibrant brand for children's vitamans that was fun and engaging. Using bright colors and fun characters to engage the children as well as suggesting health and safety to assure the parents who ultimately will be purchasing
the product.
2-Market Research
In the feild of children's vitamins bright and fun are always elements as well as engaging mascots. While most often associated with preexisting cartoon properties, it is not always the case.
3-Concept
My idea is to create an entire brand identity from the cocept of a wacky doctor who collects little vitamin characters called Vitamon.
4-Slogan
"A prescription for fun!"
5-Demographic
Children, parents, the young at heart, boys as well as girls
Concept Sketches
I played around with a few different ideas for the doctor, but pretty much found how I wanted the Vitamons to look right away.
The Bottle
The front of the final packing for Dr. Vitamon. Its bright colors and high energy draws attention and it's theme invites buyer confidence by focusing on healthy lifestyle.
As a buyer incentive I added these fun little cards that provide easy to to take in fun and educational facts about individual vitamins.
The Promotional Cards
The Website
This is a mock-up for a fun and engaging website to help promote the product including interactive features for younger children.
