The intent was to create your own brand of coffee with the name 'Coffee Break'. All the details found on real packaging had to be considered and implemented into the package design. The images below are a mockup of my design, but the physical product was a different style of packaging with the side panels being solid pieces of the prints used from the front of the packages.
My Coffee Break company focused on bringing awareness to species bordering on extinction around the world. Each roast represented a different animal, and the backs had a little information about the species. 5% of all proceeds go to benefitting that animal in hopes of protecting them from extinction.
Every print featured on a package is representative of that country's culture.
Passport stamps were my inspiration to create this logo. I wanted it to reflect this idea of going around the world with every cup of coffee, and allowing you to in some way help a cause without having to leave your kitchen.
