The Brief
We were asked to create a standout gift box for the wildly successful Abelha Organic Cachaca, the essential spirit for the perfect Caipirinha.
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Our Approach
Such a lively, bright and irreverent brand deserved an imaginative, playful and witty gift box. So we took the brand’s key visual of the bees and worked closely with a box manufacturer to create a bespoke beehive structure for the drink to stand in. We then created ‘A very little book of cocktails’ to help people enjoy this spirit to the full.
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The Results
After a buzzing pitch, Marks & Spencer has placed a large order. So keep an eye out – it’ll be in your local branch very soon.
