Develop a brand name and identity system to represent the travels and adventures of a southern gypsy.
Selected a brand name that personified the personality behind the brand. Developed a series of logotypes, icons, and illustrations that rendered a rich canvas for brand execution and design.
Create a menu system that carries a broader restaurant narrative and takes diners on a culinary journey.
We designed around the notion of vintage storybooks, bound in colorful linen, to tell the story of Ida's adventures. Interior layouts were arranged in chapter format to carry the theme throughout the meal.
Complement the interior design and architecture with branded signage, plates, coasters, etc.
Working in conjunction with interior designers and architects, we created signage and murals along with custom plateware, chef's jackets, service items, and more. Additionally, we consulted on design selections and finishes throughout the restaurant space.