The Brief
Raw is a new sugar-free, vitamin-b-rich energy gum. It demanded a booming and boisterous identity that would
blow holes in the competition and pull in urban sportsters, skateboarders and gamers by the droves.
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Our Approach
The name ‘Raw’ was crying out for a fierce and uncompromising typographic solution.
The branding is aimed at the teen extreme sports market and competes with the biggest brands associated with that arena.
The black and white layout hasterrific standout which also sports a graphic pattern reminiscent of tribal markings.
Each design element exudes strength and audacity – perfect for cutting a swathe through the cluttered counters.
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The Results
Raw gum has powered its way into multiple UK wholesale outlets and is getting a lot of interest from foreign buyers.
