Project Objective
The objective for this project was to design branding for my sister Brittni's jewelry company. I wanted it to have a fun and natural look to it that would reflect the style of her jewelry.
The objective for this project was to design branding for my sister Brittni's jewelry company. I wanted it to have a fun and natural look to it that would reflect the style of her jewelry.
Concept and Solution
I wanted to design packaging that would catch the eyes of consumers and make my design stand out from the rest. Much of my sister's jewelry features handmade polymer clay beads, gemstones, and recycled pieces from broken or otherwise unappealing jewelry. Her jewelry has a wild yet natural look to it and I wanted that reflected in the design. The turquoise stone background and the tree work well together to give the design a bohemian look and also show the natural side of the brand.
Brand Message
Unique and Handcrafted
Target Market
Females ages 18-35. Single and married. Highschool education or higher. Income of $15,000 a year and higher. Fun loving. Artsy. Love to stand out.
Brand Standards
Jewelry Tags
Jewelry Box
Web Design
