FORWARD:
This is a conceptual rebrand of Shuga Records, a local record store in the Chicago neighborhood of Wicker Park. With dense competition in the area, this identity takes a contemporary and monochromatic approach to contrast, but also highlight, the diverse and colorful inventory of records Shuga sells.


Branding, Graphic Design, Web Design, Environmental Design


Shuga Records
173
1.2k
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Published:

Shuga Records

I developed a concept for the rebrand of Shuga Records, a local record store in the Chicago neighborhood of Wicker Park. With dense competition i Read More
173
1.2k
6
Published: