XOFA CAFÉ Branding stories
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    Branding Design for XOFA CAFÉ 14 Tong Duy Tan - Hoan Kiem - Hanoi - Vietnam
14 Tong Duy Tan str. - Hoan Kiem dstr. - Hanoi

Back in the old days, We all had the same wish of having our own coffee shop: “It would be a cozy place” “A place to hide when feeling lonely or after a long journey”, “A place that first comes to mind on rainy days. A place of mood, habit and memory”. XOFA Café was hatched from such simple thoughts. Like a soft and gentle sofa, we want to bring friends together and close. 

Art consultant: Hozu Hoang Dung, Huong Anh
Graphic designer, Illustrator: Huong Anh
Logo designer: Linh Lee
Photographer: Zn Gemie, Fokus Visual
Xofa Café was the starting point of my brand design career, it was also the first time I collaborated with such a big client. The concept of Xofa Café is truly classic, nostalgic, warm and homely - which one can easily feel from its very name. It is our job to bring the customers heart-touching experiences, so we always make sure that from the menu to each little cake tag, namecard, cup coaster or bike ticket, everything has to be beautifully and wholeheartedly designed and produced.

The style of XOFA couldn't be found in anywhere else because we invented almost everything here, even the colour of the wooden chairs is custom-made. It is easy to find a coffee store in every corner of Hanoi streets now so our mission is to create our own signature value that couldn't be mistaken. ​​​​​​​
All illustrations used on XOFA Café's products were hand-illustrated by me, and most of them are based on real things you could find right within XOFA. For example, the sprig of rosemary on the cake tag is derived from the pot of rosemary on XOFA's second floor window, or the spoon on the sugar satchet also looks exactly like the real custom-made spoon that comes with any cup of cappuccino. For me, XOFA’s menu was the most challenging design I had ever done because every detail, from the size of the characters to the selection of food features, had to make our customers feel comfortable and relaxed whenever they have the menu on their hands.
These are XOFA moments we proudly treasure...