14 Tong Duy Tan str. - Hoan Kiem dstr. - Hanoi
Art consultant: Hozu Hoang Dung, Huong Anh
Graphic designer, Illustrator: Huong Anh
Logo designer: Linh Lee
Photographer: Zn Gemie, Fokus Visual
These are materials I produced for Xofa Café during the period of time from 2015 to 2017.
The concept of Xofa Café is truly classic, nostalgic, warm and homely - which one can easily feel from its very name. It is our job to bring the customers heart-touching experiences, so we always make sure that from the menu to each little cake tag, namecard, cup coaster or bike ticket, everything has to be beautifully and wholeheartedly designed and produced.
All illustrations used on XOFA Café's products were hand-illustrated by me, and most of them are based on real things you could find right within XOFA. For example, the sprig of rosemary on the cake tag is derived from the pot of rosemary on XOFA's second floor window, or the spoon on the sugar satchet also looks exactly like the real custom-made spoon that comes with any cup of cappuccino. For me, XOFA’s menu was the most challenging design I had ever done because every detail, from the size of the characters to the selection of food features, had to make our customers feel comfortable and relaxed whenever they have the menu on their hands.
These are XOFA moments we proudly treasure...