2016
Client: Moen
Moen Waste Disposals
Moen approached Balance to help develop a new product category from a recent acquisition. Our challenge was to interpret Moen’s DNA from their highly interactive, largely style-driven, and consumer-facing product line into a function-driven product that delivers all the benefits that consumers are looking for.
The result was the Moen GX Series Waste Disposals.
"BALANCE HELPED US TO TAKE A VERY FUNCTIONAL PRODUCT, THAT TRADITIONALLY IS NOT A DECISION INFLUENCED BY PRODUCT DESIGN- AND ELEVATE THE PERCEPTION OF OUR PRODUCTS BY CREATING A SUPERIOR DESIGN LOOK AND FEEL, WHICH SPEAKS TO THE STRENGTH AND TECHNOLOGY OF OUR LINE. FROM KICK OFF AND CONCEPTING THROUGH TO FINALIZING THE DESIGN THE BALANCE TEAM WAS INSIGHTFUL AND THOUGHTFUL, HELPING TO STRETCH THE WAY WE LOOKED AT THIS CATEGORY."
Cassy Osborne
Senior Marketing Manager, Moen Inc.
