Rebrand a company of my choosing. I provideda fresh identity as well as various products andadvertisements for SexyHair.
Forza targets women who appreciate and takecare of their hair. The italian translation of the wordforza is strength. Strong and confident is how Forzawould like its customers to feel after using theirproducts. The look of the company was inspiredby the peacock, famous for its extravagant beauty.A peacock is a symbol of pride and is not afraid toshow off its plumage. The peacock influence, alongwith the Helvetica minuscule ‘A’, inspired the distinctForza logo. The company’s motto expresses thatForza wants its customers to let their hair be theirvoice and “Turn up the Volume!!”