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OPPORTUNITY Rebrand a company of my choosing. I provided a fresh identity as well as various products and advertisements for SexyHair. SOLUTION … Read More
OPPORTUNITY Rebrand a company of my choosing. I provided a fresh identity as well as various products and advertisements for SexyHair. SOLUTION Forza targets women who appreciate and take care of their hair. The italian translation of the word forza is strength. Strong and confident is how Forza would like its customers to feel after using their products. The look of the company was inspired by the peacock, famous for its extravagant beauty. A peacock is a symbol of pride and is not afraid to show off its plumage. The peacock influence, along with the Helvetica minuscule ‘A’, inspired the distinct Forza logo. The company’s motto expresses that Forza wants its customers to let their hair be their voice and “Turn up the Volume!!” Read Less
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Forza
Turn up the volume
OPPORTUNITY
Rebrand a company of my choosing. I provideda fresh identity as well as various products andadvertisements for SexyHair.

SOLUTION
Forza targets women who appreciate and takecare of their hair. The italian translation of the wordforza is strength. Strong and confident is how Forzawould like its customers to feel after using theirproducts. The look of the company was inspiredby the peacock, famous for its extravagant beauty.A peacock is a symbol of pride and is not afraid toshow off its plumage. The peacock influence, alongwith the Helvetica minuscule ‘A’, inspired the distinctForza logo. The company’s motto expresses thatForza wants its customers to let their hair be theirvoice and “Turn up the Volume!!”