We started planning the art direction for the first Deux Souliers campaign and we faced the issue of bringing shoes to a new visual perception. We wanted our communication to be far from commercial aesthetics: a bit weird, rough but compelling. We were eager to show a diverse femininity, playing with imagination. We wanted to show the product in its wholeness while using the physical presence of the human body to create action and tension.  
 
Read full case about Deux Souliers at Folch
 
Photography by Teddy Iborra
Deux Souliers
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Deux Souliers

Yes, Soulier is the ancient French for shoe. Still, more than just common footwear, the word evokes a well-designed, unique and crafted piece. De Read More
342
4387
13
Published: