Actual Experience approached Struck with an interesting problem: they had invented a new product for business consumers that allowed for them to demonstrate a real-time point-by-point analysis of how consumers experienced their clients' products. Toss large IT meetings with educated guesses right out the window, you could now see that it was a given server, or wi-fi, or what-have-you causing all the fuss. And you, as a business owner can choose to invest in new infrastructure, correctly.
Here's the thing, that's a really hard thing to get across, and break through all the business-type films these people typically receive. So we came up with two videos: one to explain the idea of 'digital experience quality' as an entirely new concept for business owners, and the second as to what the product actually does. Without showing the product.
So we explained it as clearly as possible, with incredible metaphors. Then we introduced the product the most natural way one can: just explain their internal secret: Actual Experience has a spirit animal: Antonj Van Leeuwenhoek, the inventor of microbiology.
And you know what, we decided to do it all with found stock video.