New York Presbyterian - Unmasking a Killer (SuperBowl)
NewYork-Presbyterian - Unmasking a Killer
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We teamed up once again with visual artist Noma Bar to create a nice campaign for the New York Presbyterian Hospital, featured online and on TV.
 
It’s a first set of a series of films meant to increase understanding of new therapies at the frontiers of medicine. “Unmasking a Killer” explains the science behind immunotherapy. Instead of “talking lab coats” or difficult technical jargon, the film uses metaphor and story-telling, brought to life by a striking visuals by Noma Bar.
 
Exclusively aired during SuperBowl 2016!
 
Illustration / Direction · Noma Bar
Animation · Ale Pixel Studio
Production · Dutch Uncle, New York
Client · NewYork-Presbyterian Hospital
Agency · Seiden NYC
Creative Director, Art Director · Eric Houseknecht
Copywriter, ECD · Steven Feinberg
Account Director · Kati Schultheis
Producer · Jill Levy (Sanity Productions)
Voice Over · Brian d’Arcy James
Date · 2016
New York Presbyterian - Unmasking a Killer (SuperBowl)
357
3,564
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Published:

New York Presbyterian - Unmasking a Killer (SuperBowl)

We teamed up once again with visual artist Noma Bar to create a nice campaign for the New York Presbyterian Hospital, featured online and on TV. Read More
357
3,564
16
Published: