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New York Presbyterian - Unmasking a Killer (SuperBowl)

Ale Pixel
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Motion Graphics
NewYork-Presbyterian - Unmasking a Killer
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We teamed up once again with visual artist Noma Bar to create a nice campaign for the New York Presbyterian Hospital, featured online and on TV.
 
It’s a first set of a series of films meant to increase understanding of new therapies at the frontiers of medicine. “Unmasking a Killer” explains the science behind immunotherapy. Instead of “talking lab coats” or difficult technical jargon, the film uses metaphor and story-telling, brought to life by a striking visuals by Noma Bar.
 
Exclusively aired during SuperBowl 2016!
 
Illustration / Direction · Noma Bar
Animation · Ale Pixel Studio
Production · Dutch Uncle, New York
Client · NewYork-Presbyterian Hospital
Agency · Seiden NYC
Creative Director, Art Director · Eric Houseknecht
Copywriter, ECD · Steven Feinberg
Account Director · Kati Schultheis
Producer · Jill Levy (Sanity Productions)
Voice Over · Brian d’Arcy James
Date · 2016
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
ale pixel new York Presbyterian Noma Bar dutch Uncle tvc motion graphics
New York Presbyterian - Unmasking a Killer (SuperBowl)
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Ale Pixel's profile
Montevideo, Uruguay

New York Presbyterian - Unmasking a Killer (SuperBowl)

We teamed up once again with visual artist Noma Bar to create a nice campaign for the New York Presbyterian Hospital, featured online and on TV. Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives