Client: Avenue Pottery
Branding • Art Direction
Avenue Pottery is a pottery studio that was started by artist Lani Goodrich. Her studio was built by her husband and is located in the back yard or their Florida home. It is there that she created the first line of Avenue Pottery, and where she still to this day creates each handmade item, one at a time on the wheel. Each piece is then glazed by hand dipping and fired again to a temperature that transforms it into stoneware. Each piece is made in a studio, not in a factory.