The brief was to design an innovative shopping bag for a brand or a shop of our choice. NORAN is an accessories shop for girls from young age to young adults. The concept of the shopping bag is the friendship bracelets. Friendship bracelets is one of many item sold on NORAN. We decided to take this item as a concept for the shopping bag because the idea of sharing them with friends make them special. This makes the shopping bag personal and more effective.