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    These Annual Report was designed as a timeline, since in 2014 ASCE foundation celebrated its 20th anniversary. The goal was to showcase the Found… Read More
    These Annual Report was designed as a timeline, since in 2014 ASCE foundation celebrated its 20th anniversary. The goal was to showcase the Foundation's trajectory from 1994-2014. Read Less
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ASCE Foundation Annual Report
Summary
2014 is ASCE Foundation 20th anniversary; therefore it needs to be celebratory, informative and different from past years.

Target Audience
ASCE Foundation donors who gave $100.00+ or more in 2014, approximately 1255 individuals.

Business Objective and Design Strategy
The business objective is to develop a unique piece that informs the donors where their gifts/donations went in 2014 and let them donate for next year.

Also, ASCE Foundation wants to display its trajectory in the past 20 years.
The design strategy is to create a unique design concept that communicates ASCE Foundation trajectory by creating a celebratory, yet professional theme that brands mailer piece and envelope.