2014 is ASCE Foundation 20th anniversary; therefore it needs to be celebratory, informative and different from past years.
ASCE Foundation donors who gave $100.00+ or more in 2014, approximately 1255 individuals.
The business objective is to develop a unique piece that informs the donors where their gifts/donations went in 2014 and let them donate for next year.
Also, ASCE Foundation wants to display its trajectory in the past 20 years.
The design strategy is to create a unique design concept that communicates ASCE Foundation trajectory by creating a celebratory, yet professional theme that brands mailer piece and envelope.