GISHWHES is The Greatest Scavenger Hunt the World Has Ever Seen. (www.gishwhes.com) Each year a new Mascot leads the participants on a merry journey. Though the hunt runs internationally for a week each year, the promotion and narrative of each mascot varies; they have their own personalities, and interact with the gishers via social media for the year of their reign.
Olivia Desanti is the primary graphic designer for GISHWHES and creates the hybrid mascot each year. My job is then to flesh out the character and provide design and illustration that expands their unique personality.
This project overviews the development of the Elopus Mascot.
The Elopus was a mascot of great personality. Eager to please but a little insecure, her many tenticles tended to get stuck to everything as she attempted to multitask her gishwork. Her demenor was generally flustered, but her heart was in the right place.
The Elopus's debut was actually her jobhunting ad on craiglist. Misha Collins still has this article on his facebook.
You can view the creation of the other GISHWHES mascots on my behance!