History asked Viewpoint Creative to help brand their new Monday night documentary franchise. Each series’ installment reveals new and game-changing information about some of the world's greatest mysteries.
The creative solution exposes the truth by unmasking words and images from apparently censored and redacted information.
To bring the concept to life we used editorial and a stop-motion technique that involved designing and printing layers of ‘practical’ documents and archival photos. We then photographed the process of each historical record being destroyed and crossed out. Finally, we ran the sequences in reverse in order to visually ‘restore’ them and literally uncover the truth.
The practical technique gives the end result a memorable look that is real, mysterious and in line with History's organic style of branding. We edited and animated a :60 second launch promo, and created graphics for a series of ‘topicals’. We also built a flexible toolkit allowing History to produce new spots going forward.
We shot all the photos in reverse order for most of the composites. This forced us to think backwards when plotting the rips and movements of the printed photos.
We quickly found that dull X-acto blades made better rips and tears than fresh blades.