Social campaign from IQ marketing associated with the new year. The clients of the Agency - successful people from business corporations were distributed to tubes with empty bags inside and offering to put there some of their gifts in which they do not need and share them with someone who does not wait at all - lonely old people. After that we took bags with gifts back and give them to addressees.
We asked our clients to congratulate happy new year lonely people, lists of which were provided to us by social protection society. People very quickly picked up the idea of the campaign and were not limited themselves only with own gifts, they bought something special, writed kind and touching words to completely unknown people. The campaign received a double name: "Give a Gift" to donors and " Give joy" to the recipients.
Campeign grew up from our client list: people joined via social media. The result was a lot of people for whom this surprise gift was a real joy, a sign that not need a reason to be good, and loneliness is never full.