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    “Enel Is Open Power” is an event held in Madrid on January 26 (2016) in which Enel Group introduces the business changes that will mark a new era… Read More
    “Enel Is Open Power” is an event held in Madrid on January 26 (2016) in which Enel Group introduces the business changes that will mark a new era for the company. The main character of this change is the philosophy “Open Power”, a dynamic and versatile concept that makes of “open-mindedness” its strategic and operational mind-set. This business change is translated into a new visual system consisting of the new Enel.com site, the new identity and new logo changed after 18 years, replacing the legendary brand signed Bob Noorda. Our task was to develop a creative concept that could thoroughly portray the Brand’s transformation, accompanying this great event in all its phases. The concept was then declined in the walk-in, in the acronym presentation and video content distributed within the Endesa headquarters, which hosted the event. Read Less
    Published:
Art Direction: Gioia Riccioni & Eduardo Coradini
Copywriting: Andrea Poggioli
Project Manager : Paola Caridi
Graphic, Motion&Video: Gioia Riccioni, Michela De Spagnolis, Ines Somai, Giuseppe Ferrillo, Alessandro Marchese Ragona, Giuseppe Coccoli,  Cliche Video
Managing: Marco Venuti