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Warm & Fuzzy/Nick Jr.-Houses in Motion:Animation/Prod.

Houses in Motion was called upon by Nick Jr. to produce a playful broadcast package that brightens its young viewers’ winter with a ‘Warm & Fuzzy’ feeling. The integrated series of promos, IDs, and bumpers features stylized versions of established characters from the network’s popular children’s programming and introduces a new crew of adorable critters. Houses brings their message to life through stop motion animation that echoes the characters’ organic, handcrafted qualities.
The Brooklyn-based design and animation creative studio helmed the production, turning around over 20 stop motion vignettes and dozens of animated graphic elements in less than five weeks. A meticulous pipeline enabled the company to take the package seamlessly from conceptual development, storyboarding, shooting stop motion animation, motion graphics, and visual effects, meeting the tight deadline and delivering a final product that engages and entertains its young audience. 
 “Nick Jr. came to us with a super fun concept that had a lot of moving parts and entrusted us with bringing their ideas together,” says John Earle, co-founder of Houses, and producer and director of the package. “We took the reigns of the project and jumped right in, evaluating the creative and setting up our animation, and postproduction teams – while putting in place the kind of efficient workflow and procedures that a package of this magnitude demands.  Over a very short pre-production schedule, Houses came up with an approach that would allow the qualities of the 4” tall stars of the production to shine through.”
After creating the boards, Earle prepped his shooting and postproduction teams, while keeping in constant communication with Nick Jr.’s fabricator, Julia Rosner in LA. Her artists made tweaks along the way to bring everything into the scope of Houses’ production process and customized the characters and set pieces to Earle’s specs just in time for the first day of shooting.
Young viewers were already familiar with Nick Jr.’s established characters, like Dora, Blaze, and Marshall, so Houses needed to stay consistent with their personalities. However, the studio crafted personas for each member of the new menagerie of animal characters, developing unique identities and traits with nuances that played into the storyline of the vignettes. The penguin became a confident diva; the polar bear emerged as a bit of a bumbling, lovable oaf; the best buddies, fox and rabbit, are carefree and always find something to chuckle about. 
Earle mapped out an aggressive shooting schedule for the 20 vignettes, as well as some additional variation. Houses in Motion’s fluid production capabilities allowed the turnkey studio to shoot four to six vignettes each day, and stay on schedule
“The fantastic team we assembled enabled us to make this a reality,” says Earle. “Our longtime collaborator, Chris Webb was our first choice for DP. Chris’ studio is designed to accommodate a stop motion production of this scale. We know we can always rely on him to elevate a project with his technical dexterity and creative problem solving.”
Webb proposed a magnetic tie-down rig for the puppets, which worked flawlessly and saved precious time. It allowed the team to reuse the same sets without having to change out damaged surfaces after every scene - and enabled quick reconfiguration of the environment for the next set up, keeping the production running at a good pace. 
“Houses views stop-motion animation more like a performance than a craft,” says Earle. “After discussing the personality and history of each character with our animators, they quickly got inside their world and were able to find the essence within these puppets.”
The team blocked out shots together referencing their shooting boards, and the action began to set its own pace. Earle and his team were able to set up a scene, frame it up, block it out, and get the go-ahead to begin shooting - in just a few minutes. Then the animators began the exacting process of bringing these characters to life, manipulating their movements, one frame at a time. During the shoot Houses in Motion’s art department was at the ready, prepping characters and set pieces. Occasionally, while dressing a new scene, they found that additional elements were needed. Earle would bang out a quick sketch, and a few moments later, they’d have it on set.
                      Houses in Motion's stop-motion animator Peter List in action - on the set at Christopher Webb's studio
As soon as the first day of shooting wrapped, the raw frames were brought back to Houses' studio, and the postproduction process began. Files were processed in Adobe Lightroom, allowing for initial color correction, and conforming the images into high res sequences that fed smoothly into its Adobe After Effects compositing software Houses’ compositors jumped right into rig removal and cleanup and kept pace with the shoot.
 Once the cleanup was completed Houses in Motion focused on adding additional elements and animation, like falling snow, lighting effects, and snowballs for one of the characters to juggle. The visual effects were kept subtle to ensure that they wouldn’t overpower the handmade feel of the stop motion, so there was a lot of dialing back to maintain that understated look. A little twinkle emanating from the tree lights went a long way, and just a touch of falling snow was all it took to keep most of the scenes playful and alive.
While VFX and editorial on the stop motion animation continued, the team also began gearing up to work on the comprehensive graphics package. Nick Jr.’s designers provided a variety of 2D elements, which Houses’ animators brought to life.  The motion design was kept gentle but lively to create a subtle playfulness tailored to Nick Jr.’s pre-school demographic. Dozens of setups were created and versioned out to deliver over 70 unique elements for the graphics package with that same feeling. 
Everything came together quickly during the last few days of postproduction. Provided with scratch audio, and guided by Nick Jr.’s feedback, Houses’ team did a final round of finessing each element of the package before it was sent off for sound design and mixing.   
“Working with the team at Nick Jr. on this project was truly a great experience,” says Earle. “They brought us a perfect project for our studio. It’s solid creative and a fun mix of animation techniques utilized the full scope of our talent and production capabilities. The Houses team really came together like a well-oiled machine to deliver a final product that we’re all proud of. We couldn’t have achieved this without the talent and collaborative spirit of everyone involved.”    
Here's a collection of complete selected spots.
Behind the Scenes of the stop motion shoot

For additional information about Houses in Motion call John Earle or Dan DeGloria at 347-384-2382, or visit the company’s website,
PRODUCT: Nick Jr. Seasonal Branding Package                                                                                                                      
 TITLE: ‘Nick Jr. Warm & Fuzzy’                                                                                                                                  
 TYPE: Broadcast Branding Package:  Promos, IDs, Bumpers, Graphics Tool Kit (110 Elements)                           
 Stop Motion + Motion Graphics Animation   
CLIENT: Nickelodeon, Nick Jr. Creative Promotions Department
   VP, Brand Creative – Matthew Perreault 
   VP, Brand Design – Jennifer Cast 
   Senior Editorial Director – Liza Steinberg-Demby
   Art Director – Kristen Williams 
   Animation Director – Robert Kohr 
   Director of On-Air Production – Lauren Muir 
   Director of Digital Production – Elizabeth Galiardo 
   Writer/Producer – Jennifer Treuting
   Senior Project Manager – Cassandra Lipin 
   Graphics Manager – Michelle Ragone 
   Editors:Leslie Boone and Drew Nissen
   Unit Production Manager – Raebekah Cox 
   Production Coordinator – Lisa Agiewich 
   Digital Content Coordinator – Katie Yuen 
   Associate Producer – Jared Cohen 
   Production Assistants – Natalia Gonzalez, Alec Weaver, and Derek Hedbany
ANIMATION + PRODUCTION COMPANY: Houses in Motion /Brooklyn, NY
   Director/Producer: John Earle  
   2D Animation & Composite: Brad Walter, Yussef Cole, John Earle 
   Stop Motion Animator: Pete List, Maxwell Sorensen 
   Storyboards: Joe Laney
   Editors: John Earle, Brad Walter
   Art Department Props Master: Dalane Mason 
   Fabricator & Paper Artist: Junko Shimitzu
    Studio: Christopher Webb Films
   Cinematographer/Technical Director: Christopher Webb 
   Assistant Director: Mark Bracamonte
   Production Coordinator: Graceann Dorse 
   Gaffer: Tim Curtin + Casey Wooden
   Key Grip: Dan Torres
   Specialty Rigging: Daniel Jusino
   Animation Techs: Tom Cryan, Oliver Jevremov
   Camera Dept. Intern: Conner Daniels
   Shooting Studio: Christopher Webb Films 
   Production Designer + Lead Fabricator: Julia Rosner
   Fabrication Assistants:  Svetlana Martynova, Jhoey Monster, Emily Franz, and Melissa Piekaar 
DESIGNER: Courtney Hufhand /Philadelphia
MUSIC COMPANY: Paul Buckley Music LLC / LA
   Composer: Paul Buckley
   Mixer: Jim Stauffer
Warm & Fuzzy/Nick Jr.-Houses in Motion:Animation/Prod.

Warm & Fuzzy/Nick Jr.-Houses in Motion:Animation/Prod.

Houses in Motion was called upon by Nick Jr. to produce a playful broadcast package that brightens its young viewers’ winter with a ‘Warm & Fuzzy Read More