Supa Centa Moore Park
Centre Relaunch
Centre Relaunch
When Supa Centa Moore Park underwent a multi-million dollar redevelopment, they were looking for a campaign to would showcase the centre as the style and inspiration destination it had become. DDI saw this opportunity as a way of pushing the boundaries of what a retail campaign could do. Driven by the proposition of 'Fashion for the Home', DDI collaborated with team of fashion professionals to create a cutting-edge campaign for Supa Centa Moore Park that presented the unique offering and products of the centre in a fresh and inspiring way. This fully integrated campaign featured print, outdoor, in-centre, collateral, social and online executions.
