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    National integrated campaign for Wendy's re-launch of their Hamburger. ECD: Chris Corley ACD: Jordan Gray Copywriter: Spencer Bergstrand Direct… Read More
    National integrated campaign for Wendy's re-launch of their Hamburger. ECD: Chris Corley ACD: Jordan Gray Copywriter: Spencer Bergstrand Director: Dan Brown Editor: John Bazata - RW2 Producer: Gary Granger Read Less
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To relaunch Wendy's classic hamburger and brand in a whole new direction, the team at VML and I created an integrated campaign that dives into each component of what makes a Wendy's hamburger different from the competition. Rugby players, cowboys, burger-jenga and barbershop quartets ensued. 
The digital content was tightly integrated with the TV work – jumping off from the "Freezy Diskz" infomercial in the "Where's the Beef From?" spot. We dramatized our competition's penchant for frozen beef pucks by creating a fictional company called Othr Guyz, LLC. We even gave them a celebrity spokesperson.
 If you follow the web-address or call the phone number in the TV spot, you'll be lead to the Othr Guyz (terrible-looking) website.