McDonald's has long been known for their delicious fries, so we wanted to make a splash to announce the arrival of poutine in Ontario. What better way than to bring a little bit of la belle province into our social posts, pre-roll and banners?
Our social posts began with a simple tease.
Our pre-roll got straight to the point, making our poutine announcement before the skip button appeared. The rest of the fifteen seconds is just enjoying the deliciousness.
In banners, we brought the late-night, neon look to life through simple animation and continued the theme of mixing English and French in our headlines.
