Careful Campaign is an awareness campaign I designed after a
research project in the final year of my degree. I began the project
researching the psychological reasons behind why we purchase
and adopt pets and later decided to focus on irresponsible pet
purchases and adoptions. The campaign is designed to educate
and spread awareness to potential pet owners about the true
responsibilities associated with becoming a pet owner. I hope that
this education will reduce irresponsible pet purchases and adoptions,
protecting innocent animals from neglect and abuse.
Check out the full booklet design here:
Advertisement
Business Card and Letterhead
Varying Business Cards for team members
Billboard
Booklet Cover and Spread
Booklet Spread
A5 Flyers
A3 Infographic Poster
Responsive Website - Macbook
Responsive Website - IPhone
Interactive App
