In 2017 I designed a new local logo for Centerpartiet in Sundbyberg with a versatile and appealing look, and which felt different from what political parties used locally. It was a good opportunity to strengthen Centerpartiet's visual communication including social media, posters, newspapers, among others. The colour palette was based on the colours the organisation was using nationally, but merged into a gradient.
To support the typographic icon SBG (as abbreviation for Sundbyberg) "Sundbyberg even better" was introduced as slogan. The purpose was to convey a future vision with a positive feeling, highlighting Centerpartiet's continuous work to make the city greener, more open and pleasant for everyone.
To support the typographic icon SBG (as abbreviation for Sundbyberg) "Sundbyberg even better" was introduced as slogan. The purpose was to convey a future vision with a positive feeling, highlighting Centerpartiet's continuous work to make the city greener, more open and pleasant for everyone.
