Eurosport Australian Open 2016
Eurosport Australian Open 2016

I was commissioned to create the first major press campaign for Eurosport after an extensive rebranding process last year. The concept was based on “Can He Do It?”, using Andy Murray as the ‘hero’. After extensive image searches and many compositions, we settled on the above design.
 
The campaign was based on two phases: how far Andy progressed in the tournament determined the creative for the final ad. Andy made the final but unfortunately didn't win. The ads were in all major UK print press, as well as in the form of digital posters positioned in all major London train and tube stations.
 
Design/Art Direction
Billboard poster and 'strip ad' shown in The Guardian, The Telegraph, The Times, The Daily Mail, City A.M
Full page ad in SpotMag which is available in every London Underground station on a Friday
Animated digital poster for the launch of Andy Murray's Australian Open shown in all of the major London Underground stations
Phase 2 The Finals.
Eurospot Twitter page take over 
Eurosport Australian Open 2016
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Eurosport Australian Open 2016

Eurosport Australian Open 2016 Press campaign
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Tools