The Jupiter Drawing Room (Cape Town) has been creating and designing Design Indaba’s annual theme/concept for the last 13 years.
The look and feel was brought to life and used to transform the festival venue by applying it across various campaign elements – from the colourful flags and steps that welcomed festival-goers as they arrived, to the vibrant signage in the registration area, the auditorium, interactive installations, the stage, audio-visual elements, and more.
They are often only announced the week of the conference, so making them visible is extremely important.
The structure’s design was inspired by the thought that Design Indaba is a creative pilgrimage for many creative professionals. Therefore, we designed the installation to resemble a cairn stone (like a waypoint on a journey), while ensuring it’s visually striking, to evoke awe and wonder.
These were displayed on a large, modular LED display, and integrated into our double-storey speaker installation. The faces were treated to look like hologram projections.
Featuring quirky and strange video portraits of each speaker, the video gave festival-goers a glimpse into each speaker’s personality, and helped build anticipation about their upcoming talk.
The holographic story unfolded over three days and uses light as a central character to bring the creative process to life - how an idea is born from a spark, evolves with colour and movement, and develops into something vibrant and extraordinary.