DADA Today — Exhibition for Dadaism’s 100th Anniversary

Inspirational quote
"Dada means nothing." by Tristan Tzara


CONCEPTION OF POSTERS

The Dada art movement celebrates its 100th anniversary in February this year. Therefore, we got a task to design a fictional exhibition. The exhibited works could be contemporary and modern in their design, but they had to refer to Dadaism in their conceptuality. I was inspired by a quote of Tzara the most, what says, “Dada means nothing” or means different things for everyone else. I wanted to include this meaningless and free association option in my creations. As a graphic designer I’m fond of the world of advertising posters, whose evolution was influenced by Dadaism, so I decided to apply this medium for the task. I chose twenty well-known advertising slogans and wrote them on some piece of paper. I mixed the words and pulled out of a hat, as we can see by way of the randomly generated Dadaist poems too. So I got some meaningless slogans as a result and came up some name of products or service for them. At the end I used the slogans for some posters, which have some specific features of Dadaist assemblages and collages.

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Consultant: Dóra Balla
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Moholy-Nagy University of Art and Design Budapest, 2016










Painkiller  —  Calm head






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Video game  —  Never the moments when play
 
 
 
 
 
 
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Soap  —  Now out beauty
 
 
 
 
 
 
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Home loan  —  Place vision. Think, think!






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Camera  —  Tomorrow and save
 
 
 
 
 
 
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Body lotion  —  Most game a quality science
 
 
 
 
 
 
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Sweetness  —  Paradise. No question.











EXHIBITION CATALOG

It was important for me to the conception of meaningless and “nothing” also appear in the catalog, which I would have liked to 
express with some empty picture and text boxes.






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