Rebranding of Viapan Group, a professional consultancy.
Simplify the complicated
Viapan Group is a consulting group in the field of staffing, HR and management. Despite it's remarkable 35 year of history and the seriousness of field of operation, the group needed a young and fresh identity. Bright colors, straight lines, clean shapes help the brand to be professional and fresh at the same time. The main challenge was to present an "overwhelming professional" and complicated service portfolio in a way everyone can understand it.
Brand Book
Publication design
Service Portfolio Map
Customers and users don't like services that are not easy to understand. With an illustrated interactive map Viapan Group's portfolio gets a context so it becomes so easy that everyone can understand. Simplifying complicated things always pays out.
... as a pop-up wall for conferences.