The Foundation for Mount Nittany Medical Center
Commitment to Distinction Fundraising Campaign Branding
Commitment to Distinction Fundraising Campaign Branding
BarberGale was hired to build a new campaign which stands apart from the parent brand of both the Foundation for Mount NIttany Medical Center and the Medical Center itself. The campaign included the construction of a new East Wing with 48 new private rooms, and a designated Cancer Center which is designed to rival the best specialty cancer centers in the nation.
For this far-reaching campaign, we started by developing a positioning statement and brand pillars, in concert with naming and logo development. Our next step was a mood board: where the visual language was established with photographic styling, typography, color palette, and graphic design. The "red sphere" from the logo served as a metaphor for the omnipresence of the Medical Center in the community. The theme of Commitment to Distinction was supported by on-location photography – featuring the red sphere – shot at regionally distinctive sites featuring prominent community leaders and and their beliefs in this world-class cancer center and greatly expanded local medical center.
Collateral pieces developed included identity and stationary, case statement, folder, cd kit to promote a new lobby mobile, annual report, and launch and sky-breaking event materials such as banners, light pole flags, buttons and a series of large signing posters.
For this far-reaching campaign, we started by developing a positioning statement and brand pillars, in concert with naming and logo development. Our next step was a mood board: where the visual language was established with photographic styling, typography, color palette, and graphic design. The "red sphere" from the logo served as a metaphor for the omnipresence of the Medical Center in the community. The theme of Commitment to Distinction was supported by on-location photography – featuring the red sphere – shot at regionally distinctive sites featuring prominent community leaders and and their beliefs in this world-class cancer center and greatly expanded local medical center.
Collateral pieces developed included identity and stationary, case statement, folder, cd kit to promote a new lobby mobile, annual report, and launch and sky-breaking event materials such as banners, light pole flags, buttons and a series of large signing posters.
