OBJECTIVE
Create a competitive cosmetic product that is environmentally conscious and attractive to the target market.
CONCEPT
The name Just comes from the word “justified” or “justice” because the ingredients for the products are all natural which is justice for not only a person’s health but also for the environment. The colour palette is inspired by natural gems that are vibrant and luxurious. The style of fine china dinner plates also encouraged a cobalt and pure white colour scheme to communicate cleanliness and purity.
The simple line art is decorative and geometric, reflecting the characteristics of gems. The boxes are designed to be constructed without any glue and also have no printed material on the surface making them 100% recyclable.The labels slide into slits in the box which can be easily removed and recycled accordingly. The target market is mostly women between the ages of 25 and 35 who are environmentally conscious and appreciate a beautiful looking product that reflects their values of making the world a better place.
CLIENT
School Project - George Brown College
DATE CREATED
November 2014
