Original Creation Date: November 2013
I was assigned the task of coming up with the branding and identity solution for a ficitional company called Deep Green, a garden design and planting company. This assignment included creating a logo which would later be used for a tri-fold brochure and an animated advertisement. Before I began the creation of the logo I had to discover the target audience of the business as well as doing some research into its competitors. The logo that I created is easily recognisable by consumers, has a long lasting impression and brings strong feelings to mind to attract the consumer’s attention.